FMCG • Distribution • Finance

Powering India’s FMCG Distribution with Credit & Intelligence

FinDistrib Hub connects brands, distributors, and financial institutions to unlock faster movement of goods, capital, and insights across fragmented markets.

Partner with FinDistrib

The FinDistrib Ecosystem

Infrastructure that aligns capital, commerce, and distribution intelligence.

Credit Enablement

Embedded distributor credit powered by NBFCs and banks, aligned to real demand.

Distribution Intelligence

SKU velocity, territory insights, and retailer demand visibility beyond primary sales.

Risk Signals

Transaction history, repayment behavior, and inventory health for smarter underwriting.

Network Orchestration

One layer connecting brands, distributors, retailers, and capital providers.

Our Differentiation

Not a Marketplace. A Capital Bridge.

Most platforms move products. We move capital where products already move.

❌ Traditional B2B Platforms
  • Marketplace-first approach
  • Credit limited to platform orders
  • One-size-fits-all SME financing
  • Trust scores, not deep underwriting
✅ FinDistrib Hub
  • Finance-first, distribution-aware
  • Capital beyond marketplace transactions
  • Purpose-built for brands & distributors
  • Invoice & cash-flow-based risk signals
🌉 What This Unlocks
  • Faster distributor working capital
  • Higher brand sales velocity
  • Lower NPA risk for lenders
  • Scalable co-lending & embedded finance

Built for Banks & NBFCs

FinDistrib Hub enables financial institutions to deploy capital deeper into the FMCG distribution ecosystem with better visibility and lower risk.

  • Verified distributor & retailer demand
  • Consent-based transaction data
  • Portfolio monitoring & early risk alerts
  • Faster deployment vs standalone lending products
Who this is for

• NBFCs financing trade & working capital

• Banks expanding MSME & supply-chain credit

• Co-lending & embedded finance programs

Brands Enabled Across the Distribution Network

Representative FMCG brands supported across categories and regions.

*Logos shown are representative. Partnerships and engagements may vary by region and distribution channel.

Let’s Build the Financial Layer for Distribution

Whether you are a bank, NBFC, or FMCG brand, we help you move faster through India’s fragmented distribution landscape.

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